Counting on market advantage Promoting tourism commodities development Creating shopping tourism opportunity
With the rapid development, tourism industry has become one of the leading industries to develop social economy, and its status and functions are becoming more and more outstanding in the development of social economy, tourism industry plays an active role in pushing regional economy development and industry enhancement, driving as well the research and development of tourism commodity. Tourism industry has a profound significance for exchange of tourism culture and upgrade of merchandise trade.
As a province with strong tourism economy in whole country, Zhejiang Province has its own highly favorable conditions for tourism resources and market advantage. In recent years, through rapid development of tourism industry and sustainable innovation of tourism industry structure, Zhejiang has made itself in the leading position to push actively itself to develop for clusterization, diversification, internationalization and informationization, as well as the research and development of tourism commodity and expedite international process. In future it shall make a good job to host China International Tourism Commodity Exposition jointly under the guide of National Tourism Bureau, and make each effort to offer coordinating development for exhibition tourism and shopping tourism.
Located in the middle of Zhejiang Province, Yiwu is an ancient city with a history of 2229 years since the county was founded, with profound cultural deposits and developed commodity trade, as well as famous people are gathered. Since the introduction of reform and open policy, Yiwu has adhered to the development strategy of “Constructing the city by roaring commodity” and focused on creating a famous international trade city. There are complete commodity varieties, strong research and development capacity, high radiation force, strong marketing ability and high employment rate; even it is called “A sea of small commodities, a paradise for shoppers”. Market is the biggest feature and advantage of Yiwu economy, as well as the carrier of Yiwu shopping tourism; “Yiwu Trade City” has already been listed as one of five international tourism destinations in Zhejiang province. In 2008, the international trade city received totally 5.95 million tourists, including 0.348 million overseas tourists, increased by 15.44% and 11.396% as comparing with the same period in last year. Yiwu has been named as “China Best Tourism City”, first national 4A shopping tourism area; “Golden Name Card” of city tourism in Zhejiang province, one of top ten most popular landscapes. Recently with the rapid of exhibition development, Yiwu has been awarded the “The most charming exhibition city in China”, “China Top 10 Best Exhibition City” and other titles.
Yiwu is entitled to be the permanent host to China International Tourism Commodities Fair and the center for research and development of Chinese tourism commodities. It plays an active role in a new round of regional economic competitiveness, stimulating the research and development of Chinese tourism commodities, entering international market, promoting purchasing tour and accelerating the development of Chinese tourism commodities